Petra Penlau
Some words are indirectly gendered, almost exclusively used to describe one gender.
Petra Penlau (She/her)
Denmark
, b. 1998
Exhibition: 14–23 May at Konstfack
Gender Stereotypes in Communication
We are constantly exposed to gender stereotypes in commercial communication. Ads portray women either as sex objects or innocent caregivers and billboards feature successful Rolex-wearing men with six-packs. Products are divided into binary categories using gender-coded design.
These stereotypes are harmful. Reinforcing unrealistic expectations and limitations on how to perform our gender.
The INC Study is a manual that highlights where gender stereotypes appear in communication and provides practical tools and inspiration on how to challenge them. It is designed for anyone working in communication, whether written, verbal or visual, who wants to avoid reproducing gender stereotypes.
The commercial industry is shaped by a gender binary view, offering identical products in gender-coded packaging.
