About the Visual Identity

This year’s graphic identity, created by Sofia Ljungberg and Hilda Tenow Benulic, alumni of the Graphic Design and Illustration programme (2023), explores creative flow – a state of deep concentration where thoughts and ideas naturally merge through intuition and experience. It’s akin to being carried away by a current, where time and surroundings fade, and one becomes fully immersed in the creative process. This sense of movement is a central part of the visual identity.

– Konstfack serves as an environment where ideas develop through exploration and experimentation, where the boundary between thought and action blurs, say the designers, who have reflected this dynamic in the concept, connecting the school’s creative processes with the broader flow of ideas, individuals, and expressions.